Home Uncategorized Meet Duro Olowu…

Meet Duro Olowu…

written by Lola Famuyiwa

Image courtesy of ciaafrique.com

A Nigerian-born, London-based designer who took the fashion world by storm in 2005 with his signature high waisted, wide sleeve dress, made of vibrant, colorful, contrasting patterns. Christened the Duro by fashion insiders, the dress was featured in most major fashion magazines and named the dress of the year by British and American Vogue. Later that year, Olowu was named the New Designer of the Year at the British Fashion Awards. He is the first to win such an award without holding a runway show and all this happened a year after he launched his own brand.

In October 2012 the retail giant JCPenny announced that it would be teaming up with the King of Prints, Olowu, to release a limited-time collection for Spring 2013. Oluwu is known for his exuberant, multi-patterned prints, luxurious vintage textiles, and expert tailoring.  His pieces are eccentric yet harmonious. The collection, which includes women’s apparel, accessories, and home decor, will be available in stores and online on March 1, 2013, with prices ranging from $10 to $100! Much more affordable than Oluwu’s high end line.

I was thrilled when I saw that Oluchi Orlandi, the Nigerian supermodel, was one of the faces of the ad campaign for this collection. How befitting.  I can’t wait to get my hands on some of these dresses!



Campaign images courtesy JC Penney

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